Whether you are selling directly to the trade or to retail consumers, understanding how your customers find you online is fundamental to the success of your e-commerce solution. Senior Internet places search engine optimisation at the heart of all of its websites, but none more so than its e-commerce and online retail products.
It is important not to underestimate the power of search engines such as Google and MSN in the overall success of your Internet strategy. Increasingly, search engines will be your customers’ primary method of finding your business, and your website their first impression of it. As your website develops into your key method of trading, the business need for being prominent online becomes obvious.
Senior Internet understands this and has developed SeniorSupply with the sole intention of pushing your business and your products to the front of the pack. The following case study outlines a real-world implementation of SeniorSupply and its successful exploitation of search engines.
alert electrical
Alert Electrical (http://www.alertelectrical.com) is a leading trade wholesaler, distributor and online retail supplier of electrical products who have been trading online very successfully for a number of years, most recently since employing Senior Internet to design and develop their e-commerce solution. Besides our proven heritage in e-commerce, one of the major reasons Alert approached Senior was because of its pedigree in using search engines as a marketing tool to attract new customers.
The company naturally required a comprehensive trade and retail sales site with a fully featured catalogue and e-commerce functionality, but it also required one that would put it ahead of its competition in a very competitive market. Senior understands that customers (both trade and retail) use search engines for two different reasons:
- To locate a suitable supplier using a set of generic, but highly competitive search terms
- To locate very specific items, products and product categories by name
All of our websites are incredibly search engine friendly and Alert Electrical’s website is no exception. It was important that the Alert website was highly keyword optimised for several, key search phrases. As the results below demonstrate, we unquestionably achieved our objective:
| Search term | UK/Worldwide |
Rank |
# of Results |
Link |
| Electrical Wholesalers | Worldwide |
#1 |
1,360,000 |
|
| Electrical supplies online | Worldwide |
#1 |
2,000,000 |
|
| Electrical Supplies | Worldwide |
#3 |
11,600,000 |
However, what makes the Alert Electrical website outstanding is its ability to automatically gain high search engine rankings on searches for every product entered into the catalogue. Our development team worked closely with our SEO department to devise a method of making the product name, category and description as visible to search engines as possible. The approach worked and it gives Alert a sizeable advantage over its competition, without the need to spend large amounts of advertising budget on pay-per-click campaigns and other forms of Internet Marketing.
| Search term | UK/Worldwide |
Rank |
# of Results |
Link |
| Witness Digital Colour Observation System | Worldwide |
#5 |
470,000 |
|
| Complete Alarm Kits | Worldwide |
#1 |
1,240,000 |
|
| Burglar alarms online | Worldwide |
#1 |
1,270,000 |
The steady increase in visitor traffic to the Alert Electrical website can be directly attributable to the search engine advantage supplied by SeniorSupply. Naturally, this sort of traffic massively increases any website’s chances of converting those visitors to customers. The facts speak for themselves… Alert Electrical has seen a six fold increase in revenue from its website in the 12 months since implementing SeniorSupply. Can you afford to miss out!
Trade Talk
"It's amazing that such a flexible online trade counter is so easy to use"
Trade Talk
"Six months after the launch of my SeniorSupply catalogue I'd doubled my online sales"
